THE IMPORTANCE OF A TRADEMARK
As the first to introduce pilates to the people of Argentina, Tamara Di Tella formed a completely innovate method by reworking the heritage of Joseph Pilates’ traditional principles with modern, energetic, fast-paced movements to provide Argentina’s demanding clientele with fast results.
Not only was Tamara’s method completely innovative but she also provided added value to her clients in the form of instructors who had been rigorously trained in the Di Tella Method and customized Tamara Di Tella Reformers and other pilates apparatus, offering customers a more personalized, customizable approach.
Tamara Di Tella ground-breaking brand took the nation by storm as she quickly became Argentina’s “Queen of Health and Fitness.” The equity of the Tamara Di Tella brand, now with franchises in countries as diverse es Germany, The United States and Phillipines lies in the fact that the brand Tamara Di Tella, is synonymous with the highest quality, most effective pilates method available today. The trademark is the most important asset of the Tamara Di Tella Company.
Potential franchisees need to prove that they are able to maintain the heritage and quality standards that Tamara herself has established in order to operate under the most prestigious name in Pilates in Latin America, Tamara Di Tella.
