PREMIUM TRADEMARK
By Laura Maurer
Tamara Di Tella ground-breaking brand took the nation by storm as she quickly became Argentina’s “Queen of Health and Fitness.”
The equity of the Tamara Di Tella brand, now with franchises in countries as diverse as Germany, The United States, Brazil, Australia, Italy, lies in the fact that the brand Tamara Di Tella® is synonymous with the highest quality, most effective method, and quality of life in general. In the year 2004, Tamara re-worked the storied Pilates method to create a new and revolutionary DI TELLA® Apparatus and Method of her own called Tango Pilates® and Tangolates®. It evokes certain elements of various disciplines including rehab and aerobic, some of Tango a a bit of Pilates as well, but all this is mere “evocative”, as the end result is an entirely new product.
With its origins in the medical community, Tango Pilates has now gone mainstream in the United States and Europe. The Trademark is the most important asset of the Tamara Di Tella Company.
